BRIDGESTONE WORLD SOLAR CHANNEL
↳ GRAPHIC DESIGN + SOCIAL MEDIA
Under the SA Motorsport Board banner, the Bridgestone World Solar Challenge is a biennial event where university students from around the world race solar-powered cars over 3,000 km from Darwin to Adelaide. As the in-house Graphic Designer and Digital Content Producer, I was the style guide custodian and responsible for campaign applications across both print and digital assets. Additionally, I was the digital lead across all social channels, where I developed the 2023 content plan and social strategy.
☺︎ Photo credit: Frankie the Creative
